Targeting and Measurement Directory

Explore the targeting and measurement tools being developed in our industry, the solution types available and which products are in market for you to adopt or trial.

IAB UK does not endorse any single solution and cannot vouch for whether the below will be compliant with data protection laws as this will depend on how a solution is implemented in practice.

Type
All Types
Category
All Categories
Environment
All Environments
Filters
Close
Covatic

A-Type

Type
Browser / device linked
Categories
Audience, Attention, Contextual, Seller defined audiences
Environments
Audio, CTV, Desktop web, Mobile app, Mobile web
A-Type
Adrenalead

Adrenalead

Type
Unlinked
Category
Audience
Environments
Desktop web, Mobile web
Adrenalead
Anonymised
Anonymised

Anonymised

Type
Browser / device linked
Category
Seller defined audiences
Environments
Desktop web, Mobile app, Mobile web
Anonymised
ArcSpan

ArcSpan AMS

Types
Linked, Unlinked
Categories
Audience, Attention, Contextual, Seller defined audiences
Environments
Desktop web, Mobile web, Audio, Mobile app, CTV
ArcSpan AMS
playground xyz
Playground XYZ

Attention Intelligence Platform (AIP)

Type
Unlinked
Category
Attention
Environments
Desktop web, Mobile app, Mobile web
Attention Intelligence Platform (AIP)
amplified intelligence
Amplified Intelligence

attentionPLAN/ attentionPROVE/ attentionTRACE

Type
Unlinked
Category
Attention
Environments
CTV, Desktop web, Mobile app, Mobile web
attentionPLAN/ attentionPROVE/ attentionTRACE
Skyrise
Skyrise

Audience Design & Targeting Platform

Type
Unlinked
Category
Audience
Environments
Audio, CTV, Desktop web, DOOH, In-game, Mobile app, Mobile web
Audience Design & Targeting Platform
Blis
Blis

Audience Explorer

Type
Linked
Category
Audience
Environments
Audio, CTV, Desktop web, DOOH, Mobile app, Mobile web
Audience Explorer
permutive
Permutive

Audience Platform

Type
Unlinked
Categories
Audience, Clean rooms, Contextual, Seller defined audiences
Environments
Audio, CTV, Desktop web, Mobile app, Mobile web
Audience Platform

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon